An NFC tag only works if people notice it and want to tap. Placement makes a big difference. A tag hidden under a menu holder or fixed too high on a wall will be ignored, however useful the page behind it.
Where people pause
Put touchpoints where people stop for a moment and already have their phone out:
- On tables, while guests wait to order.
- At reception and check-in.
- Inside rooms or units, near the door or on a table.
- At event registration and outside session rooms.
- By queues and counters.
Easy to see, easy to reach
- Fix wall plates at a comfortable height for most adults.
- Keep table touchpoints clear of clutter.
- Use a stand where there is no good surface.
Tell people what to do
A short line helps more than you might expect: "Tap here for Wi-Fi and the menu" tells people both what to do and why. A note such as "Hold the top of your phone here" helps people who have not tapped a tag before.
What to avoid
- Placing a tag directly on a metal surface, which can stop it reading. Use a stand or a plate designed for the surface.
- Hiding tags behind thick materials.
- Placing them where people cannot stop, such as a busy doorway.
Add a QR code
A QR code alongside the tag means everyone can open the page, including people whose phones do not tap.
How TAPP helps
TAPP touchpoints come in different formats: tags for surfaces, plates for walls and stands for desks and counters. Tell us about your space and we will suggest a setup.