The tag or QR code gets someone to your page. What happens next depends on the page. A cluttered or out-of-date page wastes the tap; a clear one answers the question and leaves a good impression.
Start with the most common question
Think about why most people tap. In a room it is often Wi-Fi. At a table it is the menu. At an event it is the agenda. Put that first.
Use plain labels
Buttons labelled "Wi-Fi", "Menu", "Your stay" or "Agenda" are easier to scan than creative names. People should know what each item opens before they tap it.
Keep it short
- Aim for five to eight items on the main page.
- Use short sentences and lists.
- Put detail one tap deeper, not on the main page.
Include a next step
Give people something to do: leave a review, book again, follow you or get in touch. One or two clear actions work better than many.
Keep it current
An out-of-date page is worse than none. Set a regular time to review it, and update it as soon as something changes.
How TAPP helps
A TAPP page is built from items such as Wi-Fi details, notes, menus, lists, links and forms. You preview it before publishing and update it from your TAPP account, and changes are live straight away for everyone who taps or scans.