Reviews shape where people eat, stay and visit. Yet most guests who have a good time never leave one. Usually it is not because they would not. It is because nobody asked at the right moment, and finding the right page later takes effort.
Ask at the right moment
The best time to ask is while the experience is still fresh: at the end of a meal, at check-out, or as people leave an event. A day later, the moment has passed and the email asking for a review sits unread.
Make it one step
Every extra step loses people. Instead of asking guests to search for you, give them a direct link to your review page. Google lets you create a link from your Business Profile that opens the review box for your business. Do the same for any other sites you use, such as TripAdvisor or Facebook.
Put the link where guests already are
- On the bill folder or receipt tray.
- In the room or unit, as part of the guest guide.
- On a stand at reception or by the exit.
- On the page guests already use for the menu or Wi-Fi.
Stay within the rules
Google's policies do not allow you to offer anything in return for a review, such as a discount or a free drink. They also do not allow asking only happy customers to review. Ask everyone in the same way, and let them say what they think.
Give unhappy guests a private route
Alongside the review links, offer a short feedback form that comes straight to you. A guest with a problem is more likely to tell you privately if it is easy, which gives you a chance to put it right.
How TAPP helps
A TAPP page can include links to the review sites you use, such as Google, Facebook, Instagram and TripAdvisor, alongside feedback forms. Guests open it by tapping a TAPP tag or stand, or by scanning a QR code, so leaving a review is a tap away while they are still with you.