Printed guest folders do a job, but they date quickly. A restaurant closes, the Wi-Fi password changes, or check-out moves by half an hour, and every folder across every room is out of date. A digital guest guide solves that by putting the same information on a page guests open on their own phone, and that you can change in one place.
What is a digital guest guide?
It is a simple, mobile-friendly web page for your property. Guests open it by tapping an NFC tag or scanning a QR code in the room, at reception or on a key fob. There is no app to download, so guests can use it from the moment they arrive.
What should it include?
Start with the questions your team answers most often. For most properties that means:
- Wi-Fi: the network name and password, ideally at the top.
- Your stay: check-in and check-out times, parking, bins, heating and how things work.
- House rules: quiet hours, pets, smoking and anything guests need to know.
- Local recommendations: where to eat, walk, shop and visit nearby, with map links.
- Onsite services: anything you offer on site, such as breakfast or ordering, if you run it.
- Contact: how to reach you, and what to do in an emergency.
- Reviews and feedback: links to the review sites you use, such as Google or TripAdvisor.
Keep each item short. Guests usually open the guide with one question in mind, so make the answer easy to find.
Where should guests find it?
Put touchpoints where guests naturally look for information:
- Inside each room or unit, near the door or on a table.
- On a stand at reception or check-in.
- In shared spaces, such as a lounge, kitchen or laundry.
Add a short line that tells guests what to do, such as "Tap your phone here for Wi-Fi and stay information", and include a QR code for phones that do not tap.
How do you keep it current?
This is where a digital guide earns its place. Because the information lives on a web page, you change it once and every guest sees the update straight away. There is nothing to reprint and no folders to collect from rooms.
If you run more than one property, keep a consistent structure for each one, so guests know where to look and your team only has one way of doing things.
How TAPP helps
With TAPP, each property or unit is a Location in your account. You add items such as Wi-Fi details, notes, lists, links and forms, preview the page and publish it. TAPP supplies the tags, plates or stands for your space, and when you change something, it is live straight away for everyone who taps or scans.
A simple way to start
- List the ten questions guests ask most.
- Write a short answer to each one.
- Add local recommendations you are happy to stand behind.
- Choose where the touchpoints will go in each room.
- Ask a few guests what was missing, and add it.